In this first new and totally revised edition of the 150,000-copy underground bestseller,
The E-Myth, Michael Gerber dispels the myths surrounding starting your own business
and shows how commonplace assumptions can get in the way of running a business.
Next, he walks you through the steps in the life of a business--from entrepreneurial infancy,
through adolescent growing pains, to the mature entrepreneurial perspective, the guiding
light of all businesses that succeed--and shows how to apply the lessons of franchising to
any business, whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked distinction between working on your
business and working in your business.
After you have read The E-Myth Revisited,
you will truly be able to grow your business in a predictable and productive way.
|  |
Customers who purchased the The E-Myth Revisited also purchased:
|
