Foreclosure Shop   Educational Resources
 

Print Welcome! Using the Internet to Build Your Real Estate Business

Jeremy B. Shapiro and Sheila Farragher-Gemma

You've heard the buzz about "Web 2.0" - the name given to things like blogging, Facebook, and mobile marketing. "Wait," you're thinking. "That stuff is for Silicon Valley tech start-ups run by 23-year old kids, right?" Wrong!

In this issue, we show you how digital technologies aren't the wave of the future - they're the building blocks of today's successful real estate companies. From blogs to text messaging, you'll learn how savvy real estate professionals are using these tools to reach new buyers and build out their networks. Because this is an exciting topic that needs an overview, we've changed things a bit and have made our Interview with the Expert the lead article. Enjoy!

Facebook? Text messaging? YouTube videos? What do these things have to do with real estate? Plenty, says Joel Burselm, author of the very popular "Future of Real Estate Marketing" blog and a Web 2.0 expert often quoted by the mainstream media. In this informative interview, "How Web 2.0 is Changing the Face of Real Estate Marketing," Joel talks about these emerging technologies and whether they're living up to their potential. One surprise? Real estate blogs are huge! Who knew?

Did you know that there were over 750 real estate blogs at last count in 2007? It's true - and blogging, if done right, can have fantastic results on your business. In his article, "Blogging for Real Estate . . . A Primer for Starting a Blog," blogging expert Ted Demopoulos gives you three must-know strategies for starting and maintaining a blog, including how to become familiar with the blogosphere, the five questions you must answer before starting a blog, and developing your own personal blog "beat."

This Article is an excerpt from the 16 Page Print Edition!

Are YOU getting the print edition of ForeclosuresMass Monthly?

Get a FREE copy* of this month's newsletter (worth $49.97!) when you pickup your Real Estate Investors ONLY Free Gift (worth over $267.97!)

First Name:

Email Address:

* Next 37 17 investors only!

If you have a pre-teen or teenage kid, you've probably learned how to send text messages via cellphone - text messaging being the preferred communication vehicle of choice for the Gen Y and younger crowd. Also known as SMS, text messaging isn't just for kids; the technology is also ideal for generating leads if you're selling or renting properties. In his article, "Generate More Leads with Text Messaging," Dylan Schleppe explains how SMS works and why real estate companies and investors are using this cost-effective technology to reach prospective buyers 24/7.

Fair Isaac Corporation is revamping its credit score in the hopes that it will do a better job of predicting borrowers' behavior. In this month's Mortgage Minute, Debbie Siegel explains what goes into determining your credit score and how these changes may affect you if you have "young" or "thin" credit.

Best regards,


Jeremy Shapiro   Sheila Farragher-Gemma
Jeremy B. Shapiro Sheila Farragher-Gemma
Co-Founders, ForeclosuresMass.com

  May 2008 Changing the Face of Real Estate »

What did you think of this article? How did this article help you? Let us know, and we just might include your response in the Mail Bag section of the newsletter!
Name: Email:

Did you like this article? You May Also Like:
Ann Bellamy Feature Article: How to Become Financially Literate - Without Getting a Degree in Finance
Ann Bellamy
Think you need a finance degree to understand the real estate "numbers" game? Think again. Ann Bellamy, real estate investor and hard money broker, gives you seven tips on how you can become financially literate and comfortable with real estate investing. (Hint: Don't be afraid to take chances.)
Steve Krasnow Feature Article: Appraising a Property Without Stepping Foot on the Premises
Steve Krasnow, Certified Residential Appraiser
Determining a property's value in order to make the right offer or bid takes practice and experience. Knowing how to evaluate a property when you dare not step foot past the boundary line is another whole kettle of fish. In this article, Steve Krasnow gives four strategies for determining value - without having to tour the property.
Kevin Norton Success Strategies: Six Tips for Buying Properties at Traditional Auctions
Kevin Norton
Traditional auctions aren't for the faint of heart; purchasing properties as-is at auctions can be risky - unless you know what you're doing. A 13-year veteran at the auction game, Kevin Norton gives you his top six strategies for buying properties at auctions - including how to determine value without using an appraiser, how to place a winning bid, and what to do if you get cold feet after the fact. (Sign your name the right way and you can offload that property to another investor. Really.)
George Riley Feature Article: Note Buyers Help Investors Seal the Deal
George Riley, Genesis Funding Resources
One of the common reasons investors look towards foreclosures is because foreclosed properties can be purchased for below market prices. One of the ways you can further a negotiation along is by asking the seller to "hold paper"...
Dale Schaetzke Feature Article: The Five Biggest Mistakes Made at Property Auctions
Dale Schaetzke
As foreclosures increase in numbers, auctions are sure to do the same. Bidding successfully however, is not as easy as it may look. Read on as auction expert Dale Schaetzke explains the most common errors and offers insights into how to avoid them.
Michael Farmer Success Strategies: Working with Plumbers, Electricians, and HVAC Types
Michael Farmer
Unless you use the services of a property manager, owning a rental property means you're responsible for maintenance and repairs. If you're all thumbs when it comes to toilet seals and the like, you'll have to call in the "trades" to help. Veteran contractor Michael Farmer tells you how to find good trades people you can trust - and how to ensure you get what you pay for.
Don Armstrong Feature Article: How Green Light Realty Exploded Profits by Documenting Business Systems
Don Armstong, Green Light Realty
Working with E-myth coach David Hilton, Don Armstrong put in place documented systems that has helped him run his business more efficiently, lower his costs, generate more leads - and close short sales 93% of the time. Don takes you inside the experience of working with a professional coach and explains three of the steps he took to transform his business.
Trish Signet Success Strategies: Negative Amortization - Useful Tool or Risky Tactic - or Both?!
Trish Signet, Loan Officer, Summit Mortgage
With interest rates rising steadily over the last few years, it's become harder for property investors and others to make the numbers work. Negative Amortization mortgages may offer an alternative, but as Trish explains, buyer beware.
David Hilton Feature Article: Not Going Anywhere Fast? It's Time to Hire a Coach!
David Hilton
If you've played on a sports team, you know the value of coaching: a good coach builds your confidence and helps you become a better athlete. A business coach does the same thing. Veteran E-Myth consultant and coach, David Hilton, explains the coaching process, how it can dramatically improve your business, and most important, how it will help you change your perspective - and change your life.
Eileen Schwartz Interview with the Expert: Real Estate Savvy Financial Planners Can Save You Big Bucks!
Eileen Schwartz, Real Estate Investor
Let's say you want to pay off your mortgage and buy the retirement home of your dreams by selling one or two of your investment properties. What most people don't consider, explains financial planner and real estate investor Eileen Schwartz, are the tax implications of these real estate transactions. In this interview, Eileen discusses why working with a financial planner who also understands real estate (including 1031 exchanges!) can literally save you big dollars - now and in the future.

Copyright © 2003-2010 ForeclosuresMass Disclaimer/Policy Media Inquiries
ForeclosuresMass is a division of ForeclosuresMass, Corp. For more foreclosures, visit: RI CT NH VT ME MA DE CA MD PA NJ