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Print Welcome! Get a Leg Up on the Competition by "Packaging" Your Property

Jeremy B. Shapiro and Sheila Farragher-Gemma

We were walking around our neighborhood the other day and noticed that people selling their homes weren't doing a very good of attracting buyers.

Trash, dead flowers, broken toys, and dirty windows negatively impacted the properties' curbside appeal. We don't have to tell you that in this market, you have to do everything you can to attract buyers. That's why we're very pleased to bring you two experts who know their stuff about staging a property for faster sale. In addition, you'll learn why building a rock solid network is often the key that gets you those deals others never hear about.

Once your property is listed for sale, it becomes a marketable product - and like any product, it needs to be properly packaged to appeal to the broadest range of buyers. In her article, "Enhance Your Property's Value and Charm - Stage It!," real estate staging expert Erin Rhindress gives you the five rules of staging a property - including how to appeal to buyers' five senses and tips for ensuring your property is in *pristine* condition.

Have you considered your property's curbside appeal - from a buyers' perspective? Like the clutter in our homes, we often don't see the clutter in our yards, including weeds, broken fixtures, and a general air of neglect. Just as you stage a house, you have to stage your yard with as much care and precision - otherwise, potential buyer will drive right on by. In his article, "Seven Tips for Improving Your Property's Curbside Appeal," landscape architect Tony Bernstein gives tips for improving your property's outdoor space - ensuring potential buyers will call to schedule a tour.

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You've heard that networking is the number one way to increase your odds of investing success. Networking not only helps you find other investors who can offer valuable advice because they've "been there, done that," it also helps you learn about deals before anyone else. In this month's, Interview with the Expert, veteran real estate investor Eileen Schwartz talks about her investing partnership with her husband - and how building a network propelled them to success - and continues to fuel their real estate investing business.

By now you know that Congress passed the Economic Stimulus Package - which includes rebate checks. However, this package also users in changes with regard to the conforming loan limits made by the Federal Housing Authority. In this month's Mortgage Minute, Debbie Siegel explains what these changes are - and how they affect real estate investors.

Best regards,


Jeremy Shapiro   Sheila Farragher-Gemma
Jeremy B. Shapiro Sheila Farragher-Gemma
Co-Founders, ForeclosuresMass.com

  April 2008 Enhance Your Property's Charm »

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