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Welcome! Direct Marketing Strategies that Get Results!
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To get more deals, you have to get your name out there - and one way is through marketing. From sending out letters and postcards to potential sellers or buyers to developing an effective website, investing in marketing almost always pays off by generating more contacts, more leads, and more closed deals.
According to direct marketing expert Lois Geller, real estate agents spends huge amounts of time putting together mailings - and then figure out at the last minute who they'll be mailing to. This is the wrong approach. In Geller's article, Using Direct Mail Lists to Reach Potential Home Buyers, you'll learn why purchasing a mailing list based precisely on the type of buyer you're trying to reach significantly increases response rates.
Is getting a website up and running in your plan for this year? Jim Somers, a real estate web design expert, says, "Don't do it yourself!" In his article, Five Do's and Don'ts for Developing a Real Estate Website, Somers explains why a DIY site can end up costing you big dollars and how investing in a professionally designed site will pay dividends in the long run.
A real estate investor since 2004, Brian Jones closed five deals last year. In this month's Nothing Succeeds Like Success interview, he talks about how he uses classified advertising and direct mail to keep his pipeline full - and his creative ideas for finding new ways to get his name out there for 2007.
In this month's Mortgage Minute, Debbie Siegel explains why withdrawing funds from your 401(k) or IRA, in order to make a down payment on a property, is a big no-no. Read Debbie's article to find out who can withdraw funds, from which account, and the maximum amount allowed.
* Next 37 17 investors only!
Do you have a horror story about refurbishing a property and the lessons learned? Are you an "old hand" at working with contractors and "the trades" and have advice to share? We'd love to feature your story in an upcoming issue. Send us an email by completing the form on our "Contact Us" page.
Best regards,
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Jeremy B. Shapiro
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Sheila Farragher-Gemma
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Co-Founders, ForeclosuresMass.com
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