Don't Worry, B-SASSY: A Six Step Program For Reaching Your Investment Goals
By Sharon Teitelbaum
As hard as it may be to believe, March is already here. That means
that 2006 is now 1/6th over, and for many of us - particularly those
for whom real estate investing is still a "part time" endeavor - it's
easy to feel discouraged by a perceived lack of progress.
If you find yourself feeling this way, take heart. In my ten years
coaching real estate professionals (and as a licensed broker myself),
I have learned the critical factors that make a difference in meeting
goals. You've still got 10 months left to make 2006 your most
financially rewarding year yet, and in today's article I'll share with
you something I call the "B-SASSY" system - a proven approach for
helping people be successful in reaching their goals.
The B-SASSY system contains 6 steps, one for each letter. These steps are:
B: Be accountable
S: Start
A: Ask for help
S: Stay on course
S: Stay with it
Y: Say YES
* Next 37 17 investors only!
B: Be Accountable
If you're serious about your business, you've already established
clear, explicit goals for the year. From there, the most important
thing you can do with your plan is to break it down into actionable
chunks and schedule those chunks into your calendar.
Your action items, just like your bigger goals, need to be measurable
and specific, and have a time frame associated with them. So, for
example, "Buy some investment properties" isn't very specific; "Buy 2
investment properties before the end of 2006" however, is.
Next, find someone to hold you accountable: a colleague, a coach, or a
friend. Someone who won't let you off the hook (as we tend to do for
ourselves), and who will hold your feet to the fire when you need it.
Arrange to check in with this person once a week; reviewing the past
week's progress, stating your goals for the upcoming week and agreeing
on what you'll have done by when.
S: Start
Do you know what I see, among all kinds of people (accomplished and
otherwise)? When the task at hand is out of the comfort zone - out of
the arena in which the person feels mastery - there is enormous
hesitation, procrastination, and time wasting. As Goethe said,
"Whatever you can do, or dream you can, begin it. Boldness has
genius, power, and magic in it."
I couldn't agree more. If you find yourself circling around the
outside of a project, not starting and not starting and not starting,
pull yourself out of the hamster wheel. Ask yourself, is there ONE
step into this project that I can take right now? Identify something
you can do and get going. That's often all you'll need to get started
and stop wasting time.
A: Ask for Help
Many people fail because they think they have to do everything
themselves. In practice however, and in order to grow your business
and keep it growing, you will continuously need different kinds of
help.
This may mean delegating the bookkeeping, hiring out property
maintenance, or turning over other tasks associated with your
investments. Whatever it is, sooner or later you'll need extra hands
to do some of the work that although you may know how to do, you no
longer have time to do. The key is to free yourself up to do the
critical things that only you can accomplish.
S: Stay on Course
Experts say that commercial airplanes are off-course 95% of the time.
They arrive on time at the correct destination however, because their
navigation technology works by checking their actual position against
the plotted course, and making course corrections at frequent, regular
intervals.
In your real estate investment business, you, too, need
course-correction technology. If your goals are specific, measurable,
and have a time frame associated with them, you can check yourself at
regular intervals (e.g. once a month). If you're no longer on course,
make the necessary correction.
Just as a plane headed to Seattle doesn't want to end up in L.A., you
need to make sure that you stay pointed towards your stated goals as
the year progresses.
S: Stay With It
For some reason, people in our business, both investors and
broker/salespeople, seem to be easily distracted - much more so than
those in other professions.
If you have this quality, you know that in many ways, it's an
advantage. You are likely to notice trends, opportunities and
properties sooner than the average person. But it can also be a
liability. When you lose your focus, you don't take the consistent
actions you need to take to stay on course.
Regular monitoring of yourself is the key. If you find yourself all
jazzed about starting an antiques business or a bed and breakfast, and
spend your work week investigating these opportunities instead of
working on your investment business, acknowledge yourself for your
entrepreneurial spirit, and come back to work.
Y: Say "Yes"
As you move through the hard work of starting and building your real
estate investment business, you will encounter many challenges. A
steep learning curve, a need to master a wide variety of skills,
financial risk, even the adjustment of working on your own, without
the structure and camaraderie of a "regular job." Taken together,
this can cause a loss in sleep in even the most seasoned entrepreneur.
In order to keep yourself afloat in the face of all these challenges
(whether you feel them on a daily basis or not), it is important to
acknowledge your wins, however small they may be. When you accomplish
an important task, when you learn a new skill, when you manage your
time productively - all of these successes should be "owned" and
acknowledged by you. Here's what this might sound like:
"Yes, I'm now set up in Quickbooks!"
"Yes, I am beginning to understand the market in my niche."
"Yes, I now have the habit of reading through the listings as soon as
I get them from ForeclosuresMass.com."
Yes, yes, yes, on the path to celebrating the good days and staying
focused through the bad.
In summary, real estate investing can be a terrific way to earn a
living. The freedom, the financial rewards, and the sheer serendipity
built into the industry make for a thrilling combination. This can
all be yours, and taking the time to regularly apply the B-SASSY
approach in reaching your goals is a path to get you there.
Work-Life Coach Sharon Teitelbaum was a presenter at the MA
Association of Realtors 2005 Leadership Academy and was featured in
Realtor Magazine, published by the National Association of Realtors,
in "What
Life Coaches Can Teach You," by Bridget McCrea. Her 2005
book, Getting Unstuck Without Coming Unglued: Restoring Work-Life
Balance can be purchased at her website. Contact Sharon at
Sharon@stcoach.com,
or at http://www.stcoach.com.
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