Nothing Succeeds Like Success
For our January success story we spoke with Jennifer Wilson, Founder and
President of Home Financial Solutions, a real estate investment firm based
in Ashland, MA. Together with her partner (and brother) Jason Wilson,
Jennifer expects to buy and sell 25 properties this year. Read on to
learn more about what's worked - and what hasn't - in Jennifer's rise to
the top!
ForeclosuresMass: How long have you been investing in real estate and how
did you get into it?
Jennifer Wilson: I've been involved in real estate investing for about 4
years now. Back in the early nineties I was working as a bank examiner
for the FDIC. At that time, everything was failing and it seemed to me
that there was potential for making money from foreclosures. I'd always
had kind of a bug for real estate, and a few years later, after getting
laid off from a high tech job, I took my severance package and used it to
live on until the business got up and running.
FM: Did things happen faster or slower than you
anticipated?
JW: Slower! Four years ago there weren't all these
real estate gurus running around offering advice on how to be successful,
so I had to learn most things through trial and error. It took nine
months of working at it before I made my first property investment.
* Next 37 17 investors only!
FM: What kinds of mistakes have you made along the
way?
JW: When I began in 2001 I went to a lot of
auctions. In Massachusetts it's particularly cumbersome since these occur
at the property, and there's a lot of time spent running from place to
place. Sometimes I'd make the effort to get there and the auction would
be called off at the last minute. I don't go to auctions anymore - I try
to make a deal with the property owner before it ever gets to that point.
Another mistake I made was enrolling in training programs offered by
experts from other states. Foreclosures are very state specific, and what
works in Utah might not work in Massachusetts. You need to know how
things work locally.
FM: That makes sense. Can you tell us a bit about
what's worked particularly well for you?
JW: Number one is to pick an area and market to
focus on. Even though Massachusetts is relatively small, I focus my
efforts in Hamden County (Springfield). At this point I'm intimately
familiar with the area, and if a property comes up I know immediately if
there's a good deal to be made or if a particular property is one to stay
away from. This allows me to move fast - and moving fast in real estate
investing is essential.
Number two is to focus on a particular investment strategy. I focus on
foreclosures because I believe it's (unfortunately) going to be a growing
market in Massachusetts. I use a variety of exit strategies depending on
the particular situation - rehab, rental, flip, etc. - but I invest
through foreclosures. Here too, by doing one thing, I get very good at
it.
FM: What do you like most about real estate
investment?
JW: Part time work for full time pay. You just
can't beat it.
I also love taking something ugly and making it look nice, which is why I
enjoy rehabs. It's not necessarily the most lucrative side of the
business, but there's something about bringing up the quality of an entire
neighborhood, and then finding a family to move in who loves what you've
done with the place. That really gets me excited - it's got to be about
more than just making money.
FM: One last question. Why do you think you've been
successful as a real estate investor?
JW: For me I think it comes down to three things.
First, perseverance. It took me 9 months to make my first deal, and there
were plenty of opportunities to stop, but I was determined to make this
work.
Second, I'm good at analysis. I like figuring out how to put the deals
together and that's a big part of this occupation.
Finally, I think you need a certain amount of empathy to succeed in
foreclosures. Bad things happen to good people, and not everybody who's
in foreclosure is a deadbeat. If you can't approach people with empathy
for their situation and genuine respect, you'll have a hard time getting
anywhere.
Thanks Jennifer! How about you? If you've got a success story to tell,
we want to know about it. Send an e-mail to editor@foreclosuresmass.com
with the subject line: "success story."
Contact Jennifer Wilson by visiting her web site: www.solutionstosaveyourhome.com.
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