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Crisis and opportunity: Foreclosure market spurs entrepreneurial class
BY MICKY BACA
Co-partners Jeremy Shapiro and Sheila
Farragher-Gemma of ForeclosuresMass.com
which serves many "working class folks who
are out there working nine to fiver jobs and
looking or property on the weekends."
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Framingham native Jeremy Shapiro isn't
worried about whether the housing market bubble is about to burst
or the fact that 'for sale' signs are cropping up in
record numbers in many neighborhoods. The former real estate
agent is one of a growing number of entrepreneurs riding a very
different wave in the Massachusetts home market - the growing
number of foreclosures.
Shapiro and his partner, Sheila
Farragher-Gemma of Medfield, operate ForeclosuresMass.com, a
Framingham-based online data subscription service that provides
statewide foreclosure and pre-foreclosure information to
investors, real estate professionals and mortgage brokers.
Shapiro's company is growing in leaps and bounds as it enters
its third year of operation - and is even planning to expand into
other states. But growing too is the concern that an increasing
number of investors who might avail themselves of such one-stop
services to track foreclosures are bilking homeowners out of
their home equity with an array of what critics label as
deceptive, and downright fraudulent, "rescue"
deals.
In fact, a June 2005 report by the non-profit
National Consumer Law Center in Boston entitled Dreams
Foreclosed: The Rampant Theft of American's Homes Through
Equity-Stripping Foreclosure "Rescue" Scams compares
the onslaught of foreclosure rescue schemes to a tsunami sweeping
across America. Investors following the foreclosure market and
aided by Internet subscription services that make such tracking
more accessible than ever, the report says, are draining the
equity from thousands of homes with schemes that "revolve
around heavily promoted deals supposedly designed to save the
homes of people facing foreclosure."
Customers of ForeclosuresMass.com that WBJ
spoke with for this story say they are providing legitimate
services to homeowners in trouble - services that those
homeowners do not have the skill, experience, or in many cases,
the mental and financial energy - to do on their own.
But Odette Williamson, staff attorney for the
NCLC, while not addressing any specific foreclosure investors,
notes that often "how these glorious deals are described is
not how they actually occur." Shapiro acknowledges there are
people out there targeting homeowners with unscrupulous deals but
says that ForeclosuresMass expects all its subscribes to
"adhere to the letter of the law." He admits his
company has no control over how customers use the data it
provides, but says if ForeclosuresMass does find out that someone
"is doing anything illegal", the company will terminate
their subscription. Thus far, it has not had to do so, he
says.
* Next 37 17 investors only!
Homeowners under pressure
As does the report, Shapiro and investors point to the
prevalence of predatory lending by sub-prime mortgage companies
and options such as no-interest loans and an "unprecedented
variety" of ways for homeowners to tap the growing equity in
their homes as fueling an increase in home foreclosures. Growing
home values nationwide have coincided with "tremendous
financial pressures on a wide swath of American families,"
the report states. "Rising costs for housing, health care
and education, coupled with increasing job insecurity, income
volatility and downward pressure on real incomes, have fueled a
dramatic surge in bankruptcy filings, mortgage defaults and other
financial distress."
At the same time, the spike in real estate
values and vulnerable homeowners facing foreclosure has attracted
more unscrupulous foreclosure rescue scammers, whose numbers are
multiplied via a "side industry" of seminars that teach
others how to cash in on the pre-foreclosure market, according to
NCL.
But Shapiro clearly views the foreclosure
market as a legitimate investment opportunity and contends that
his service actually helps give added options to embattled
homeowners. In Aug 1, 2005, company press release states that,
"Often subscribers learn of properties weeks or months
before public notices are issued and are able to purchase the
property long before it reaches auction state, providing a
'win-win' for both property owner and new
buyer."
Before his service made foreclosure data more
accessible, Shapiro says, a homeowner may have only gotten
presented with one or two options for dealing with their
foreclosure dilemma - and they might have been less than
above-board offers. Now, he contends, with more investors having
access to the information, homeowners get many more options to
choose from and can weed out unscrupulous offers. "The
homeowner is now the consumer," Shapiro says.
As for the seminars that his company has begun
to offer, Shapiro says ForeclosuresMass makes sure its
instructors are ethical and legal in what they teach - thus
increasing the number of ethical investors in foreclosure
property and the legitimate options for homeowners. He says he is
aware that there are courses out there that teach practices
"that are maybe legal but borderline. We don't want them
talking to our people. We want to combat that by teaching how to
do it ethically and being above board."
Shapiro says he and Farragher-Gemma started
ForeclosuresMass.com in June 2003, after talking to investors
trying to pursue the opportunities that foreclosure property
offered. What they found was that there were no timely and
reliable sources of information on properties facing foreclosure
in Massachusetts. Investors had to go to various land courts and
registries in order to seek out foreclosure data or rely on dated
and incomplete data published in newspaper notices or supplied by
national services. Often, Shapiro says, such information was so
dated, the foreclosure process was already too far along to
afford investment opportunities or bailout opportunities.
So Shapiro, who in addition to his real estate
experience, previously worked in IT and computer base
development, and Farragher-Gemma, who also had a computer
background and was a fellow real estate broker, decided to create
a central foreclosures data base. Before they even launched the
service, Shapiro says, investors were trying to sign up.
Initially, he says, he and Farragher-Gemma were aiming to get
1,000 subscribers a year or two down the road, thinking they
would "just sit back" and let the fees roll in. But by
the time their company hit the two-year mark, its subscribers -
who pay a base fee of $19.95 per month per county with discounts
for multiple counties - had surpassed 4,000 subscribers.
Currently, the number is up to 5,808, Shapiro says.
The company had expanded the data it provides
for customers beyond the initial basics of street, city, bank,
homeowner, data files and legal reference number, Shapiro says,
to include things like maps, zip codes, tax information, square
footage and when the property was last sold.
Subscribers range from college-age and
retirement-age investors to everyone in between according to
Shapiro. Most are "working class folks who are out there
working nine to five jobs and looking for property on the
weekends." Fewer are full-time investors, he says, adding,
"What a lot of folks are out there saying is,
'there's got to be a way for me to get out of this
[unsatisfactory] job.'''
Shapiro says 7 percent of his company's
subscribers are investors, 30 percent are realtors, 10 percent
are mortgage brokers and a small percentage are individual
homebuyers. (Categories, he notes, overlap so the total exceeds
100 percent.) Initially employing only the two founders,
ForeclosuresMass' staff has grown to 15, six or seven of
which are full time, Shapiro says. He is proud of the fact that
ForeclosuresMass, which is a virtual company without a physical
location, has "been in the black since day one."
Counting on foreclosures
Growing too, Shapiro says, is the number of
foreclosures for the company to track. According to
ForeclosuresMass figures, there's been a 29.67 percent
increase in the number of foreclosures in the state year-to-date
over last year. Between January and July 30, 2004, Shapiro
reports, there were 4,890 Massachusetts foreclosures. For the
comparable period this year, the number rose to 6,341. "The
trend is definitely going straight up," he says.
But the state's two major associations of
lending institutions aren't so sure. Kevin Cuff, executive
director for the 480-member Massachusetts Mortgage Bankers
Association, says that while he doesn't have overall figures
and doesn't dispute those by ForeclosuresMass, the data he is
seeing is "not telling me that the numbers are drastically
up" in delinquent loans and foreclosures, particularly as a
percentage of loans written. Cuff notes that the number of loans
being written in Massachusetts has climbed dramatically in recent
years as interest rates have dropped,and he wouldn't be
surprised if total foreclosures have increased accordingly. In
1995, Cuff says, there were some 185,000 to 200,000 loans
written. But in 2003 and 2004, that figure climbed to 650,000 to
750,000 each year. As a percentage of loans written, Cuff says,
the state's delinquency and foreclosure rates are level or
falling.
Shapiro admits his company doesn't track
foreclosure as a percentage of mortgages written since his
subscribers aren't interested in such data.
Bruce Spitzer, director of communications for
the Mass. Bankers Association, also says his 210-member
association has seen no or very little increase in mortgage loan
delinquencies in bank-based mortgages over the past year.
Cuff says MMBA members have grown increasingly
uneasy over the last quarter about the effect of
ForeclosuresMass' widespread reports that foreclosures are
climbing. "We are concerned and what we have heard about is
people using data inappropriately to target people to try to get
access to their homes," he says.
Shapiro counters that investors only have the
access to foreclosure property that homeowners give them and that
his company wants to promote "win-win" scenarios on
both sides. ForeclosuresMass encourages its subscribers to be as
open and above board as possible with homeowners, including
making sure a homeowner has a lawyer to review terms and fully
disclosing everything in clear and plain language so it can be
understood, according to Shapiro. There are times, he says, when
a homeowner may be happy with a deal and it may be what they need
and is fully disclosed and understood at the time and they later
decide they are unhappy and say they didn't understand the
deal.
A full-time buyer
Among the subscribers who rely on ForeclosuresMass is Michael
Ouellette, owner of Integrity Investors LLC of Uxbridge doing
business as 888homebuyer. Ouellette is a former pharmaceutical
salesman turned full-time real estate investor, mostly in
foreclosure property. He says he works together with homeowners
facing foreclosure who can't get refinancing to get the most
out of equity in their homes. He cites an example of an Athol
woman with four children who fell behind in her mortgage payments
and was facing foreclosure.
Ouellette tracked down and contacted the woman
using information from ForeclosuresMass and says "she could
see she needed a way out." The property needed work, he
says, and had a year's worth of trash built up because she
couldn't afford to continue paying a trash service. He helped
her fix it up, he says, and sell it. The woman was able to pay
off her loan and "take a good chunk of money for
herself." Ouellette says. And he made a profit he declined
to specify, beyond acknowledging that he didn't give the
woman market value for her home.
Ouellette contends he is guided by
"ethical and spiritual principals" in his dealings. He
buys three to five homes a month and says he can't detail how
they work since each situation is different. But, he insists,
such deals are a win-win situation. While he admits a homeowner
could sell their own home to avoid foreclosure, he says
"when someone is in the mindset of defeat" they
aren't up to pursuing all the options.
If foreclosure goes forward, Ouellette asks,
"Who in that situation is winning? Is it the bank or the
lawyer?" In his deals, he says, the homeowner does get some
money.
Making money under water
While some investors, like Ouellette, only pursue foreclosure
properties with sufficient equity to trade upon, Shapiro says he
is seeing more homeowners in an "upside down" or
"under water" position of owing more on their home than
its market value. That doesn't necessarily take the
attraction out of the foreclosure market for customers, Shapiro
says, thanks to an investment tool called a "lease
option." That's where an investor would lease the home
from the owner and then turn around and lease it for a higher
rate than they're paying to a third party with poor credit as
a rent-to-own deal.
James Gage, owner of Gage
Consulting Group in Holden, and a
ForeclosuresMass customer, doesn't
buy homes. Instead, he makes his
money through leasing out foreclosure
property in which homeowners
owe more than the market value.
He's in it for the short term: "You
get in, you get out."
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Case in point is James Gage, owner of Gage
Consulting Group in Holden, and a ForeclosuresMass customer.
Gage, who has been in real estate for 15 years, describes himself
as an investor and a mentor of other investors. He recently
conducted a seminar for ForeclosuresMass on lease options, which
is the tool he uses to invest in foreclosure property.
Gage contends that investing in today's
real estate market is "all about leverage," as it is
with stock investing as well. "It used to be buy low/sell
high or buy stock and hang on to it," he says. But with the
Enron case and other scandals, he says investors have become gun
shy and it's now about turning around deals in the short
term. "You get in, you get out," Gage says.
He doesn't seek profits from foreclosed
homes by paying homeowners less than the property is worth or
convincing banks to take less than they are owed in "short
sales," Gage says. In fact, he doesn't buy the homes he
makes money on at all.
Instead, Gage makes his money on leasing out
foreclosure property on which homeowners owe more than the market
value. He does this, he says, by securing a three-year option to
buy the foreclosure home at a pre-determined price from the
original homeowner. Gage says he takes over making payments on
the homeowners' mortgage - say for example, $1,000 a month.
He also takes over physical control of the house and requires the
homeowner to move out. He then leases out the premises on a
rent-to-own basis to a third party with faulty credit for a
premium rental price - say $1,300 a month.
The tenant is given a one-year option to
purchase the property at a predetermined price - one that will
let Gage make at least $20,000 over what is owed on the property.
Some of the rent is earmarked to go toward the tenant's
would-be purchase, according to Gage. The tenant is also required
to pay to Gage an option consideration of 2 to 5 percent of the
selling price up front which is non-refundable if they don't
exercise the option.
The original homeowner is given some money
up-front, depending on the specifics of the deal, and is spared a
black mark on their credit, Gage says. They do retain title to
the property and are, essentially, the landlord for the rental
deal. But Gage collects the rent and makes money off the amount
over and above the mortgage. If, at the end of the first year,
the tenant is able to shore up their credit and exercise their
option to purchase the property, the house is sold. If not, as is
the case some 60 percent of the time, according to Gage, he
either renegotiates another one-year rent-to-own with the tenant,
possibly with a higher purchase price, or rents the house out to
another rent-to-own tenant seeking to repair their credit and buy
a house. Some 30 percent of such rent-to-own tenants don't
exercise their option in the second year of the deal either,
according to Gage.
If, at the end of three years, Gage hasn't
sold the house to a tenant, he walks away from the option to buy
and the original homeowner retains ownership of the property.
After all, Gage notes, he originally negotiates the right
"but not the obligation" to buy the home.
While he admits the homeowner could just as
well lease out their own home and keep the profits, Gage says,
they'd have to know how and have access to potential renters,
which he finds by running rent-to-own ads in the newspapers.
Gage will be passing on his money-making
technique to others in seminars for ForeclosuresMass, which
launched an education component to its business in July. It
offers teleseminars and full-day seminars on topics such as
"Opening the Door to Profit" and "How you Can Turn
Those Impossible Deals Into Possible Deals." At $495 per
person, Shapiro says he expects the seminars will become a source
of 25 to 50 percent of the company's revenues - which he
declined to reveal.
"I like to look at people who do lease
options as problem solvers," Gage says, noting that such
deals make up a good portion of his income. He estimates he's
done close to 100 such deals over the past dozen years and says
he now has two in the works which he expects to "flip"
to other investors who want to benefit from such deals but
don't want to set them up themselves. He might get $10,000
for being such a middle man, he says, adding, "Now, $10,000
is not bad for a couple hours' work."
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